In support of the new laws in the UAE, Dial-A-Battery, initiated an edutaining program ‘Hop in and buckle-up’ supported by RTA in some of the leading schools in Dubai like Kings’ School, Regent International School and Dubai British School. The main reason behind educating kids was to ensure that the next generation is responsible and owing to the safety habits inculcated in them in their early years.

Buckle-UpAt present only those in the front seats of a vehicle are required to buckle up. However, under the new laws drivers will be fined Dhs.400 and receive four black points on their license for failing to ensure that both driver and passengers are buckled up. This will keep UAE traffic laws in line with many other developed countries where all passengers in a vehicle are required to wear seat belts. A road safety consultant at the Transport Research Authority has remarked that there is a 40 to 60 percent chance of surviving a car crash if all passengers wore seat belts.

Mr. Asad Badami, Managing Director of Dial-A-Battery, said, “Wearing a seatbelt doesn’t cost you anything, but not wearing one can cost your life.”

“As an organization operating in the automobile sector, we feel responsible towards creating awareness about road safety amongst children, drivers, parents, and people at large. As a part of the community we support the measures undertaken by the traffic department to make seatbelts compulsory for all passengers,” Asad added.

Hop in and Buckle up is a part of an ongoing initiative by Dial-A-Battery that coincides with the new laws in the UAE which makes wearing seat belts compulsory for both drivers and passengers both in the front and at the back. Moreover, RTA has been continuously keeping safety first in all their road transport activities and decisions, be it dedicated school bus laws, consistent creation of footbridges, better driver training and awareness campaigns.

Captain Volt is the star of the show as children learn to change batteries and tires

Guests and parents were pleasantly surprised when both Dial-A-Battery and Dial-A-Tire caught the attention of children at the Al Jalila Cultural center for children Spring camp parking lot by offering young campers the rare experience of learning to change both tires and batteries.

Spring Break Camp“Different learning experiences like this don’t come very often” said Mr. Ahmed, Senior Technician at Dial-A-Battery. “Learning to change a tire and a battery at an early age is both valuable and enjoyable. These are practical skills that come in handy as adults so we are delighted to educate them early in life. It is our way of contributing to the community we live in. The presence of our mascot Mr. Volt also added to the excitement,” he added.

Al Jalila Cultural center for children was established with the mandate to nurture children to be the leaders of tomorrow by offering them a rich cultural environment. It covers a wide range of cultural and creative programmes based on hands-on participation. It uses cultural experiences to help children understand their true identity and integrate better with the world around them.

The Centre fosters creativity, curiosity, integration and aspiration, amongst other values. In particular it gives Emirati children the opportunity to understand and appreciate their authentic cultural heritage as they prepare to make their mark in the world.

Mrs. Ayesha Juma, Programs Director at Al Jalila Cultural center for children added “It was a sheer delight and pleasure to see Dial-A-Battery participate in our Spring Camp. They brought with them a new dimension of learning which the kids found very useful. We believe it was not only a new experience but a creative one as well.”

The 2-hour presentation was split into 20-minutes sessions where batches of 10-15 children gathered around the vans to learn about safe and efficient battery and tire changing methods. Dial-A-Battery also offered giveaways at the end of the demonstration. The event was promoted by a tactical social media campaign with the backing of radio media partner, Pearl FM.